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牛津英语高一模块4 Unit1教案+单词讲解+单元测试题
单元测试题.doc
单词讲解.doc
教案.doc
Unit 1 Advertising
Period 1 Welcome to the unit
Objectives:
1. To make Ss identify the differences between these two types of advertisements.
2. To practice Ss’ oral English.
Teaching important point:
How to develop students’ speaking ability by expressing their opinions in the discussion.
Procedures for teaching:
Step 1 Greeting and Lead-in
Do you often go shopping according to advertisements in your life? Why?
（Yes. Ads are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them.）
Step 2 Welcome to the unit
1. Which advertisement do you like best? Why?
(I like the third one best, because it’s full of imagination. It tells us that the earth is being polluted. The environment we survive is becoming smaller and smaller, which is like the apple peeled by people. It warns us to make effort to protect our earth.)
2. Where are ads most commonly found?
（Billboards, newspapers, magazines, the internet, radio , mobile phone and television are the most common places to find ads. ）
3. How many kinds of ads do you know?
(There are two types of ads. They are Commercial ads(商业广告) and Public service ads(公益广告))
M4 U1 单元测试题
第一部分：（听力略）
第二部分：英语知识运用（共两节，满分35分）
第一节：单项填空（共15小题；每小题1分，满分15分）
从A、B、C和D四个选项中，选出可以填入空白处的最佳选项。
21. —May I go to see the film Lust, Caution with you, Dad?
—No, dear. The film is ______ for adults only.
A. intending B. intended
C. to intend D. intend
22. As the result of the TV ______ for help for the snow- hit areas, about three million yuan has been raised.
A. ask B. beg C. demand D. appeal
23. A friend of my father promised to ______ me to the CEO of that big firm as the advertisement manager, but he hasn’t yet.
A. recommend B. suggest
C. advise D. comment
24. The young girl didn’t become aware that she was
______ until her “friend” carried away all her money.
A. cheated B. to be cheated
C. being cheated D. cheating
25. You have to buy a ticket in Xuzhou, for this train
______ here ______ another for Beijing.
A. connects; to B. connects; with
C. concerns; to D. concerns; with
26. I could just see a car in the distance, but I couldn’t
______ what color it was.
A. loot B. mat
C. get across D. take after
27. The salesman did his best to try to talk us ______ believing that not all ads play tricks ______ us.
A. to; on B. in; to C. on; into D. into; on
28. Shelly had prepared carefully for her English examination so that she could be sure of passing it at her first ______．
A. intention B. attempt
C. purpose D. desire
29. Even though we don’t realize, advertisements are ______ important part of our lives. And they are made to serve ______ public.
M4 U1 单词讲解
advertise v. 做广告， 登广告。短语advertise for sth. / sb. 登广告以求某物或某人。如：
Their company advertised their goods in all the newspapers.
I want to advertise for a job in your magazine.
【拓展】 advertisement n. 广告
His boss put an advertisement in today’s newspaper.
share vt. 分享，分担。短语 share sth. with sb. 与某人分享某物。如：
She shares the bedroom with her sister.
Good friends should share their joys and sorrows together.
The cake will be shared among his four children.
【拓展】 share n. 份额
They divided the sweets into equal shares.
I haven’t got my share of the fruit.
intended adj. 为……打算 / 设计
The advertisement is intended to promote the products.
What are you intended to do?
【拓展】 intend v. 打算。常用于结构 intend doing / to do 打算做；intend sb. to do 打算使某人做。如：
He intends to be a teacher in the future.
What do you intend doing next?
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