《Advertising》教案

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　　Advance With English                         Module 4 
　　Unit 1 Advertising全单元教案
　　Period 1  Welcome to the unit
　　Analysis of the teaching material:
　　This is the 1st period of Unit One. The main purpose of this lesson is to make Ss be familiar with the topic of this unit.
　　Objectives:
　　1.To make Ss identify the differences between these two types of advertisements.
　　2.To practice Ss’ oral English.
　　Teaching important point:
　　How to develop students’ speaking ability by expressing their opinions in
　　the discussion.
　　Teaching approaches:
　　Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and mall use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.
　　Interaction Patterns:  Teachers -class, individuals, pairs
　　Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.
　　Teaching Aids: multimedia and a blackboard
　　Procedures for teaching:
　　Step 1  Greeting and Lead-in
　　1.Do you know what title of this unit is?
　　2.Which piece of ad-show do you like best?
　　3.Where can you find these ads and do you like them?
　　Step 2  Welcome to the unit
　　1. observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts.
　　2. Discussion: Look at the six pictures and answer these questions:
　　What image(s) can you see on each poster?
　　What can you read on each poster?
　　What can you learn from each poster?
　　Step 3  Pair Work
　　More ads for Ss to have a discussion.
　　Step 4  Active reading:
　　Listen to the material on Page 94 and try to answer these questions:
　　1 What’s the ad about?
　　2 What types of things will the stories be judged on?
　　3 What should Ss pay attention to when writing the story?
　　4 Why is it good for Ss to enter English writing competitions?
　　Step 5   Mini-writing:
　　Choose one ad and write something to promote your service or products.
　　Step 6   Homework
　　1 Look for more interesting ads and show them to your classmates next time.
　　2 Make good preparation for Reading part.             
　　Period 2  Reading 1
　　Analysis of the teaching material:
　　This is the 2nd period of Unit One. The main purpose of this lesson is to mally understand the text and master the Reading Strategy.
　　Objectives:
　　1.To help Ss get a general idea about the text.
　　2.To make Ss become familiar with the detailed information