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Unit 1 Advertising
Grammar and usage
Direct speech and reported speech & Reported speech: statements, questions and imperative sentences
Teaching Aims:
To learn the direct and indirect speech and how to change from one to the other
To identify the differences between direct and in direct speech
To learn how to use reported speech in statements, questions, and imperative sentences
To complete the relevant written tasks to reinforce the grammar and usage
To apply what they learn to practice by fulfilling some written mistakes.
Teaching Key Points & Teaching Difficulties:
How to help them understand the changes when changing direct speech into indirect speech
The usages of persuade and discourage
How to apply the grammar rules to compete the related exercises correctly
Teaching Procedure:
Step One: Leading-in
T: (Greet the class as usual) Now boys and girls, please look at the screen. There is a short dialogue. Read it carefully and answer the two questions.
‘What are you going to do this summer holiday,’ Tom asked Ann. ‘I am goi ng to travel to Beijing with my parents.’ said Ann.
What did Tom ask Ann?
What did Ann say?
Ss: …
(This step is to attract their attention to direct speech and indirect speech. Later collect their answers on screen.)
Suggested Answers:
Tom asked Ann what she was going to that summer holiday.
Ann said that she was going to travel to Beijing with her parents.
T: Wonderful! Yon can notice that when you answer my questions you have made some changes to the original sentences. In fact your answers are written in reported speech or indirect speech w hile the original sentences in direct speech.
Step Two: Direct and Indirect Speech
T: Ok. This is what we will talt today. Now please open your text books at page 8. Go through the group 1 and 2 to answer the next two questions:
What are direct speech and indirect speech?
How can we change direct speech into reported speech?
(Have students analyze the sample sentences. Unit 1 Advertising
Language points
Teaching Aims:
Enable the students to learn vocabularies and language points in the text.
Teaching important and difficult points:
Help the students to use these language points properly.
Teaching Procedures & Ways
Language points:
1. An advertise ment uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade vt. 劝说、说服
e.g. His friends failed to persuade him to go on the outdoor camping trip.
他的朋友们劝他去户外露营，但失败了。
常用结构：
• persuade sb. to do sth.
说服某人做某事
• persuade sb. into doing sth.
说服某人做某事
• persuade sb. out of doing sth.
说服某人不做某事
believe in 相信……的存在，信任/信赖
e.g. I don’t believe in ghosts. I think that stories of ghosts were mad e up by human beings. 我不相信鬼魂。我认为鬼魂的故事都是人类编造出来的。
They need a leader they can believe in.
他们需要一个可以信赖的领导。
2. A commercial advertisement is one which someone has paid for to advertise a product or service.
1) 句中which引导一个定语从句，修饰先 行词one。
2) 短语pay for的意思是“为……付费”。如：
Let me pay for dinner this time.
这次就让我来付饭钱吧。
3. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare.
for free 免费
e.g. Each child coming to the bookshop on Children’s Day will get a book for free.
任何一个儿童节那天来书店的小孩都能免费得到一本书。
be meant to 旨在，目的是
Unit 1 Advertising
Project
Developing an Ad Campaign
Teaching Aims:
To learn about some basic information about an ad campaign
To apply what they have learnt to develop an ad campaign
Teaching Key Points & Teaching Difficulties:
How to help them to develop an ad campaign
The usage of some key words
Teaching Procedure:
Step One: Reading
T: (Greet the class as usual) In this unit we have learnt what an advertisement is and even have written one in the last lesson. Then do you know what an ad campaign is?
Ss: No.
T: Ok. In this lesson we will go on with t his topic. Please open your text books at page 18. Read the article silently as quickly as possible to answer the following questions:
1) W hat is an ad campaign?
2) What must you have in mind when you start a successful ad campaign?
3) What questions must you first consider in an ad campaign?
Ss: …
Suggested Answers:
1. It is an organized programme of advertisements using various kinds o f ads to reach a particular audience.
2. We must have a cle ar goal and target audience in mind.
3. We must first consider the following questions:
Who is the audience for our ad campaign?
What do we want our ad campa ign to say?
How do we reach our audience?
T: Very good! Now I thin have got a general idea of the passage. In fact, nowadays people all over the world use the media to advertise for the benefit of the public or public welfare.
Read the second article and answer.
1. What is the subject of this ad campaign?
2. Why do they build this ad campaign?
3. Who is the target audience for this ad campaign?
4. What is the ad campaign aimed to do?
5. What is the slogan for this campaign?
Suggested Answers:
1. Anti-smoking.
2. Because the problem costs c ountries a lot of money and causes great damage to the
welfare of the people.
3. Hig h-school teenagers.
4. To discourage young people from smoking.
5. Smoking kills!
Step Two: Developing an ad campaign
T: Ok, next we will plan and conduct an ad cam paign, promoting a public welfare
problem. Discuss the questions on Page 19 with your group members.
Planning:
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