《Inside Advertising》教案1

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约3050字。
　　Unit 5 Inside Advertising
　　Teaching aims and demands
　　类别 课程标准要求掌握的项目
　　话题 Talking about advertising and advertisements; ways to make effective ads; advertising controls
　　词汇
　　Billboard casual garment advertiser advert inform association target basis technique lane feature conscience worthy corporation budget expense broadcast rely visual generate response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint an raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote immoral decent ethics offending beware er trustworthy
　　Turn…into fit in(to) rely on have no use for
　　功能
　　表达不同观点(Expressing different views of an argument)
　　You are quite right. I’m afraid I can’t accept that.
　　I quite agree with you. I wouldn’t say that.
　　I think so, too. Not really.
　　I see your point, but…. That’s not how I see it.
　　That’s ridiculous. I’m afraid I have a different opinion.
　　Not at all. No problem. No way.
　　语法
　　复习宾语补足语(The Objeplement)
　　mittee members recently appointed me their an.（名词作宾补）
　　They made Ronaldo, the soccer star, the spokesman of their product.（名词作宾补）
　　I find it very difficult to raise the money.（形容词作宾补）
　　As my neighbour is a troublemaker, I have to keep myself away from him.（副词作宾补）
　　Please remember me to your parents.（介词短语作宾补）
　　His speech left the president in a very awkward situation.（介词短语作宾补）
　　Really good advertising persuades people to behave in certain ways.（动词不定式作宾补）
　　mittee members have asked me to tell you how much we all appreciate your donation. （动词不定式作宾补）
　　Many people consider advertisements offending.（-ing形式作宾补）
　　Through the window, I could see the rain ing down in sheets. （-ing形式作宾补）
　　She is going to have the novel translated.（过去分词作宾补）
　　I’d like to have the goods delivered directly to my office. （过去分词作宾补）